Viral Marketing - Godzilla

It is very likely that you will discuss viral marketing at some point in your answer to the question on Section A: Producers and Audiences on the FM2: British and American Film paper.

You should try to use examples from recent viral campaigns, alongside the information you provide for older films such as The Blair Witch Project, The Dark Knight and District 9. Keep looking online for viral marketing campaigns related to contemporary Hollywood and independent films - in the meantime, click on the link below for information about this summer's Godzilla, produced and distributed by Warner Bros.

Godzilla - Viral Marketing Campaign

If you click on the links contained within the article, you will get a wealth of information about the campaign that you can use as examples in your essay.