It is likely that you will want to discuss the importance of viral marketing as part of your essay for Section A: Producers and Audiences on the FM2: British and American Film paper. Remember that, whilst older examples are certainly valid, it will be useful to mention contemporary examples in your essay.
The links above direct you to a range of sites that were created by the distributors marketing the film, in attempt to create a buzz ahead of the film's release. These include creating fake websites for companies that are referenced in the film and for the place Elysium itself. You should think about the reasons behind creating fictional sites and how this may generate interest for the film.
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