Wednesday 2 April 2014

Hollywood and the Importance of Global Box-Office

When discussing the dominance of Hollywood films in Section A: Producers and Audiences on the FM2 paper, you may want to discuss the importance of success for US produced films at the global box-office.


Remember that Hollywood films are incredibly expensive to produce and market, and without success outside of the US market many of these films would struggle to recoup their investment at the cinema (though many would inevitably make their money back through DVD/Blu-ray sales, sell-through to TV and video-on-demand).

You should include statistics in your answers, relating to budgets but also to the revenue generated in the US, the UK and the film's overall worldwide gross. One or two examples from your case studies will be enough.


Click on the link below and read the article about the success of Captain America: The Winter Soldier outside of America. The film had an estimated production budget of $170 million and it is likely that between $150-200 million was spent on marketing the film. Released onto 3,938 screens in the US, the film took a staggering $95 million in its opening weekend in the US, whilst it also took nearly $40 million in its opening weekend in China.


Please read the article and think about how you could use some of the facts and figures to support any point you make about Hollywood's global dominance and the need for US produced films to be successful in territories outside America.

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